The 8 Great Tenets of Innovative Practices

Successful health professionals don’t depend on external consultants, marketing agencies, doctor referrals, or insurance companies to rescue them. Instead, they take charge of their future by mastering the skills needed to build a thriving business on their own terms.

Learn quickly, fail quickly, and keep trying. That’s the path to growth. You’re either progressing or stagnating; there is no middle ground. As a business, we stay ahead of the market, even if only by a few steps. Without that edge, we can’t survive.

The Better you Market, The Better your case acceptance: Clinicians generally don’t enjoy selling. However, when you position your business to provide value, credibility, and authority before patients even commit to you, the need for high-pressure sales tactics diminishes significantly. Patients become much more receptive to your “next step” recommendations.

This is the essence of effective marketing in a business. It involves continually adding value to your community, allowing people to get to know, like, and trust you, making the selling process almost unnecessary. Therefore, the better you market, the less you need to sell, and the easier it becomes to enroll new patients.

Most practices are run by expert clinicians who have essentially created a job for themselves. They trade their time for money, and when they don’t work, they don’t generate revenue, leaving their patients without care.

In contrast, a profitable dental practice is built on systems that ensure predictable outcomes for patients and allow the practice to operate efficiently without relying solely on one person.

The significant shift most clinicians need to make, if they want to escape seeing patients all day, is deciding to become a business owner rather than a self-employed technician. Implementing the right systems allows you to reclaim your time while delivering even greater outcomes for your patients.

Speed is the most valuable asset in business relationships and decision making. It outweighs perfection. Many opportunities are lost because projects take too long to complete. An effective plan executed today is better than a perfect plan executed next week, as what works now might not be effective later.

Whether with your team members or your patients, you likely find yourself repeating the same yourself and your actions. When all your ideas remain in your head, others will always depend on you for everything.

To elevate your practice, you need to transfer your knowledge, insights, and vision into trainings, frameworks, and processes that can be simply understood and adopted by others.

This is a crucial step toward achieving true freedom in your business and life, allowing your team and clients to achieve even better results without always depending on you.

Average businesses are in abundance. Think about the marketplace. Most places in which you consume a product average at best.

Most businesses are merely “okay.” Few truly excel. But it’s those exceptional businesses that prepare, train, take massive action above the rest, it’s those that standout from the crowd. Those are the true leading businesses that dominate. Even in the most competitive of markets.

Here’s the secret:

Becoming exceptional doesn’t require an overwhelming effort. It’s about committing to being a little better every day. By aiming to improve just 1-3% in key areas, you can transform your practice into the “Apple” of your industry, setting a new standard of excellence.

No one achieves greatness alone. Every significant milestone is reached by a team, not an individual.

Solo efforts can only take you so far before you hit unbreakable ceilings. Working harder often leads to burnout rather than success.

Savvy practitioners seek guidance from mentors who have already navigated the path and can help them avoid unnecessary pitfalls. They accelerate their progress by partnering with expert coaches who provide proven strategies to achieve their goals efficiently.

They understand that big dreams require a great team. They hire and build a team where everyone operates in their zone of genius, collectively reaching new heights.

Additionally, they surround themselves with like-minded individuals, knowing that we become reflections of our peer groups. They immerse themselves in groups, masterminds, and communities that elevate their standards, inspire growth, and challenge them to excel.

They recognize that success isn’t a solo journey. But with the right coaching, team, and surrounding like-minded individuals, they can achieve anything.